Digital Advertisement Tracking

AFP uses HubSpot as its email client. If you provide an advertisement with a UTM, HubSpot may alter it in the newsletter. Here is an example of what to expect: An example using a CTP ad: 

CTP Ad Example

UTM loaded into the newsletter:

UTM as it appears via the newsletter. Please note the bolded area that our email client adds in:

When you go to Google Analytics for tracking, it will still report as expected. In this case:

Campaign Name = test Campaign
Source = treasury and finance week
Campaign Medium = email
Content = ctp