This Cookie Notice (“Notice”) explains how the Association for Financial Professionals (“AFP”) uses cookies and other tracking technologies through our website This Notice is to be read alongside AFP’s Privacy Notice which explains how AFP uses personal information. If you do not accept our use of cookies, please disable them following our guidance below.

What are web cookies?

Web cookies are small files that are placed on your computer or mobile device by a website when you visit it. They contain details of your browsing history on that website and distinguish you from other users. Cookies send data back to the originating website on each subsequent visit or allow another website to recognize the cookie. Cookies are useful because they allow a website to recognize a user’s device and, for instance, remember your preferences and generally improve your online user experience. Like most websites, the AFP website use cookies.

Although this Notice refers to the general term “cookie”, which is the main method used by the AFP website to store information, the browser’s local storage space is also used for the same purpose and we may use other tracking technologies through this website such as web beacons. As a result, the information included in this Notice is likewise applicable to all such tracking technologies that we use.
You can find out more about cookies at

Why do we use cookies?

  1. To let you do things on our website – for example, cookies enable you to stay signed into many of our sites without the need to re-enter your login information.
  2. To collect statistics – the information collected by cookies enables us to improve the website through usage figures and patterns. For example, it is really useful to see which pages of the AFP website are the most popular and how users are interacting with them.
  3. To improve your experience of our website – for example, to prevent you having to re-enter your membership details when you have already done so, or by ensuring that users can find what they are looking for easily.
  4. To analyze how individuals interact with us so we can improve our services – for example, we use cookies to understand users’ buying activities so that we can measure the success of our online advertising campaigns.
  5. To ensure that our website is secure – for example, to make sure that personal information that you give to us does not fall into the wrong hands.

The table below provides more information about the cookies we use and why.

Name of CookieProviderPurpose of CookieDuration
_gaGoogle AnalyticsUsed by Google Analytics to register a unique ID that is used to generate statistical data on how the visitor uses the website.2 years
_gidGoogle AnalyticsUsed by Google Analytics to register a unique ID that is used to generate statistical data on how the visitor uses the website.24 hours
_gaexpGoogle OptimizeUsed by Google Optimize to register a unique ID that is used to generate statistical data on how the visitor uses the website.1 year
_gat_UA-7416358-1Google AnalyticsUsed by Google Analytics to optimize data flow into Google Analytics.1 minute
cerosdomaintrackingCerosUsed by Ceros Content Management Platform to generate statistical data on how the visitor interacts with Ceros as well as AFP website.1 year
_sftrckngckieSitefinityUsed by Sitefinity CMS to register a unique ID that is used to generate statistical data on how the visitor interacts with Progress Sitefinity.No limit
_hjidHotjarThis cookie is set when the customer first lands on a page with the Hotjar script.  It is used to assign a unique ID to the browser.  This ensures that behavior in subsequent visits to the same site from the same browser will be attributed to the same user ID.1 year
_sp_id.db47Snowplow javascript trackerCustomized pages to repeat visitors.2 years
_hjIncludedinSampleHotjarThis session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.1 year
_gadsAdSense DoubleClick (Google)Used by Google Adsense to generate statistics services on how the visitor interacts with third-party ads.2 years
_gcl_auAdSense DoubleClick (Google)Used by Google AdSense for experimenting with advertisement efficiency across websites using their services3 months
_feathr_session_IDFeathrUsed to present the visitor with relevant re-targeting ads, both AFP and third-party.3 minutes
_fbpFacebookUsed to deliver relevant AFP products and services ads on Facebook platform.1 day

AFP also uses some cookies which are strictly necessary for you to use our services available on our website.

Website cookie acceptance

By clicking Agree & Proceed when you visit the AFP website you consent to our use of cookies as updated from time to time. In particular, you consent to cookies being stored on your computer and/or mobile device (unless rejected or disabled by your browser).

Turning cookies off

Internet browsers normally accept cookies by default. However, most browsers let you turn off either all or third-party cookies. What you are able to do depends on which browser you are using. If you do not accept our use of cookies as set out above, please continue using our site but remember that some of the functionality will not be available to you. The option to do this is usually found in the options, settings or preferences menu of your browser or mobile device.

You may opt-out of Google’s analytics cookies by visiting Google’s opt-out page -

Click on the links below to find out how to change your cookie settings in:

Internet Explorer

Microsoft Edge





iPhone and iPad


Updating this Notice

We may update our use of cookies from time to time and consequently, we may update this Notice. We therefore, recommend that you check this Notice regularly. We will notify you of any significant changes by way of a notice on our website or by contacting you directly when reasonably possible.

Dated April 23, 2020