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Video: Why the First 72 Hours in a Crisis Matter

  • By Staff Writers
  • Published: 8/17/2015

In this exclusive video, Martin Pergler, risk expert, and Becca O’Brien Kuusinen, crisis management expert, both from McKinsey & Co., explain why the first 72 hours in a crisis are so important.


View more videos on AFP's YouTube page.

Negotiation Skills for Treasury and Finance Professionals
On December 6 & 13, learn to negotiate more effectively, following an interest-based negotiation model. Master the three most important phases of any negotiation: exploring the context, expanding the constraints, and dividing the expanded resources appropriately.
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