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Video: Why the First 72 Hours in a Crisis Matter

  • By Staff Writers
  • Published: 8/17/2015

In this exclusive video, Martin Pergler, risk expert, and Becca O’Brien Kuusinen, crisis management expert, both from McKinsey & Co., explain why the first 72 hours in a crisis are so important.

 

View more videos on AFP's YouTube page.

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