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Analytics and Business Intelligence: One in the Same?

  • By Gary Cokins
  • Published: 4/23/2014

Once a “nice-to-have,” applying analytics is now mission-critical due to increasingly thinner margins for decision error. Yet analytics often is confused with business intelligence, or BI.Here is a useful way to differentiate BI from analytics: Analytics simplify data to amplify its value. The power ...

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