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AFP Conversations Podcast

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Can Business Serve a Higher Purpose Than Profits?

Can business have a higher purpose than profits and revenues?

Should business have a higher purpose than profits and revenues?

Michael Jacobs thinks about these two questions for a living. A professor at Kenan-Flagler Business School at the University of North Carolina Chapel Hill, spoke with AFP Conversations host Ira Apfel about corporate governance, business with a higher purpose, and how treasury and finance fits into this equation.

Jacobs is the author of “Short-Term America” and has written for the Harvard Business Review, The New York Times, The Wall Street Journal, and other publications.

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