Your Growth, Their Gain
Discover the Value of AFP Membership
With AFP Membership, you’ll have access to unbiased education and training, research and networking, as well as discounts on events and certification. Use your membership to connect with other finance and treasury professionals dealing with the same challenges and opportunities you’re facing, find a mentor, and stay up to date on the latest developments in the field of finance.
Jump to resources to convince your boss: Email Template l Pitching the Idea Talking Points l Overcoming Objections Talking Points
AFP Membership Benefits:
AFP Learn
Build your skill set and broaden your knowledge base through an interactive learning platform featuring 100+ live and on-demand courses.
Virtual Meetups
Get instant, real-time feedback on crucial topics from your peers during these live, virtual meet-ups
Digital Badges
Prove your knowledge to your boss and organization through AFP Digital Badges covering key topics in treasury and finance.
AFP Collaborate
Tap into a network of support. With this exclusive member community, you’ll find connections and solutions tailored to your challenges.
Member Tools
Work smarter with pre-built resources designed to streamline workflows, allowing you to work faster and focus on high-impact projects.
AFP Research
Find data-backed insights you can trust to stay current on critical topics and guide strategic decisions with confidence for your organization.
The Value of AFP Membership
AFP Membership is $495 per year. Non-members would pay over $4,000 per year to access all benefits.
Download this document to share with your organization.
Sample Email to the Manager
Subject: Strategic professional development opportunity
Dear [Manager’s Name],
I'm writing to propose an investment in my professional development through AFP membership. As a [your specific role] in [team/department], I've identified how this membership directly aligns with our team's objectives of [specific goal, e.g., enhancing financial analysis capabilities, improving treasury management].
AFP membership offers a wide range of benefits designed to enhance professional skills and organizational impact, including:
- Targeted learning. Access to live and on-demand unbiased courses and webinars will directly enhance and grow my knowledge and professional capabilities.
- Strategic networking. Joining the AFP member community connects me with peers and experts, enabling me to bring cutting-edge strategies, innovative ideas and best practices directly back to our team.
- Cutting-edge insights. AFP offers members access to exclusive tools and research to keep us one step ahead in this competitive landscape.
The annual investment of $495 will yield significant returns. By gaining advanced skills and industry insights, I can contribute more effectively to [specific team objectives], potentially saving the team [specific estimated value] through improved efficiency and strategic knowledge.
I'm excited to discuss how this opportunity can support our team's growth and the organization’s success.
Thank you for your consideration,
[Your Name]
Pitching the idea
- Align membership benefits with team goals
AFP membership offers exclusive access to expert-led sessions and webinars that directly enhance my skills in [specific area, e.g., treasury management, financial planning]. This will help me contribute more effectively to our team’s goals, including [specific team goal, e.g., improving cash flow forecasting or optimizing financial strategies]. - Highlight cost savings
As a member, I’ll gain access to a whole library of complimentary resources such as webinars, meet-ups and research reports that we currently pay for separately. This could add up to a significant cost-savings over the year. - Highlight certification pathway
AFP's certification programs (CTP and FPAC) are industry-recognized credentials that demonstrate our team's expertise to clients and stakeholders. Membership provides significant discounts on certification fees and prep resources.
- Emphasize competitive advantage
Access to AFP's research and benchmarking tools will help us understand how our practices compare to industry standards and identify opportunities for improvement. - Emphasize networking opportunities
AFP membership includes access to a global network of financial professionals, giving me a chance to learn best practices, innovative ideas and solutions that I can bring back to benefit our team. - Showcase professional development
AFP membership would also help me to stay ahead of industry trends and best practices, making me a more effective team member and preparing me for leadership opportunities in the future. - Commit to sharing insights
I’m committed to sharing key takeaways from any resources, training or events I attend, so the entire team can benefit from this investment.
- Budget concerns
I understand budget constraints are important, but the cost of membership is outweighed by the value it delivers in saved expenses and enhanced performance. - Handle timing objections
If budget timing is a concern, I'm happy to discuss alternative timing that aligns better with our fiscal year or budget cycle, while perhaps securing approval in principle now. - Time commitment concerns
The resources are flexible and can be accessed on-demand, so they won’t interfere with my current workload. Plus, I’ll prioritize activities that align with our team’s needs. - Show benefits in tangible terms
I will provide regular updates on how I’m using the membership benefits to improve my work, such as a short summary after webinars or certifications. - Tie membership to company outcomes
Investing in my professional development through AFP membership isn’t just about me — it’s about having access to tools and insights that could improve the efficiency and effectiveness of our whole team.
- Suggest a trial period
If there are any concerns, perhaps we could treat the first year as a trial to evaluate how well the membership aligns with our goals. - Address "why now?"
Early investment in professional development helps build a strong foundation for my career growth here, and many of the skills I'll gain are immediately applicable to our current projects, such as [specific example]. - Handle "what about other team members?"
While I understand the desire for equity, I can serve as a pilot program to evaluate the membership's value. If successful, this could inform decisions about expanding membership to other team members. - Counter "learn on the job" perspective
While on-the-job learning is valuable, AFP membership complements this by providing structured learning paths, best practices from across the industry, and exposure to emerging trends that we might not encounter in our day-to-day operations. - Address "we already have resources"
AFP membership would complement our existing resources by providing specialized financial industry content and networking opportunities that aren't available through our current tools.
Becoming a member of AFP aligns you with a partner and a community dedicated to your professional success.
Download the brochure to learn more about AFP Membership and join us today.