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Emerging Leaders Webinar: The Art of Storytelling in Business

Complimentary Webinar


Tuesday, August 22, 2017
2:00 PM - 3:00 PM Eastern Standard Time

$0 | $0
Communications and Marketing
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Do most Hollywood movies grab and hold your attention more than the typical meeting or PowerPoint presentation? If you answered yes, that’s because good movie makers understand storytelling. Research shows recall of facts within a story is 6 times higher than recall of facts communicated without a story. The same story elements that make movies engrossing can be effectively used in business to make complex ideas easy to understand and to get people to act on your message.

Learn how to properly integrate stories in your communications to increase your influence and transform your professional effectiveness. This session will reveal how to adapt basic elements of effective storytelling to business and give you techniques to understand your audience so you maximize the impact of your stories.

Topics covered:
  •   Why use stories? It’s science!
  •   Elements of an Effective Story
  •   Tailoring your story to your audience

Learning Objectives

  • Explain why storytelling is effective in business

  • List basic elements of an effective story

  • Describe how to tailor your stories to your audience


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Sanchez (003) John Sanchez
Managing Director, The FPA Group

John Sanchez has over 20 years of experience in accounting and finance. Upon earning his Bachelor of Science in Accounting at The Florida State University, he started his career at Kenneth Leventhal & Co. where he worked on audit and tax. John then transitioned to corporate finance and worked at several Fortune 500 companies including Blockbuster Entertainment, AutoNation USA and Royal Caribbean Cruises. 

John Sanchez has served in various roles in financial planning and analysis, mergers & acquisitions and corporate development. Prior to starting his consulting career, he was the Manager of Corporate Development for the Used Vehicle Division of AutoNation where he was responsible for the division's long term strategic plan.