Leadership in Treasury: Entering New Emerging Markets
Making the corporate decision to expand into a new market is always going to be a challenge. Marketing new products, establishing new clients and fulfilling orders are always more complicated in an unfamiliar location with its own particular culture and characteristics. From a treasury perspective, the core responsibilities are the same as ever: ensuring cash is available to fund the company’s activities and to manage risk effectively. Once again, the peculiarities of a different market can make these tasks more complex. Hear from several experts on this increasingly crucial topic of entering emerging markets.
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