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AFP Audio Library
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Wisdom, Words, & Wits: The Art of Placing Treasury Articles
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Members:
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$75 |
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Non-Members:
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$150 |
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CTP/CCM Credits:
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2 |
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Speaker:
Robert J. Pedersen, CTP
Vice President and Treasurer, United States Postal Service
Ed F. Beemer, III
Principal, CorpComm Solutions
Deborah L. Hitzeroth
Treasury Communication Specialist, United States Postal Service
Description:
Treasury experts possess wisdom, theories and observations the world needs to know. To get their message out, treasury professionals must be able to write articles and papers that attract attention and hold interest. Learn the tricks of the trade in negotiating the labyrinth of editorial decisions, deadlines, approval processes and the occasional ego.
Learning Objectives:
Learning Objectives:
- Turn an idea into an article, letter-to-the-editor, or op-ed piece on treasury subjects
- Understand the article placement process
- Integrate the subject matter expert, writer, and communications process manager into a team
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