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Online Headlines offers a variety of cost-effective ways for you to reach a large audience of financial professionals. In addition, you may target your message to reach strategic segments of AFP readers. Or you may secure rights to co-brand this newsletter for delivery to your own clients. We'll show you how.
I received at least 40-60 quality leads a month when I ran ads in Online Headlines. Since then, we've turned some of these leads into sizable sales as a result of Online Headlines."
- David Vegh, Financial Services Manager, Hyland Software
Online Headlines offers content each week on a range of crucial finance topics:
- Treasury and Cash Management
- Corporate Finance
- Accounting and Reporting
- Pensions and Benefits
- Electronic Commerce and Technology
- Career Development
- Job Postings
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Opportunities include:
- Traditional text message sponsorship to AFP readers located at the top of Online Headlines includes a 75-word message with a link to your Web site. Company logo opportunity available for an additional fee
- Vertical skyscraper advertising in the margin next to the newsletter includes a link back to your Web site.
Optionally Available: Vertical skyscraper advertising next to click-through stories.
- Second vertical skyscraper advertising location with link back to your Web site.
- Text message sponsorship to AFP readers located at the middle of Online Headlines includes a 75-word message with a link to your Web site. Company logo opportunity available for an additional fee
- AFP Vote sponsorship appears on the AFP home page, in Online Headlines, on the AFP Vote results page and the AFP Vote results archive.
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Combine these with promotions across other AFP media to maximize touch points with AFP members and readers.
Contact Sales@AFPonline.org to learn more about the full menu of possibilities.
Learn more about electronic advertising opportunities:
Newsletter Demographics
Online Headlines' readership mirrors AFP's membership:
- Over 50 percent (56%) of AFP practitioner members have the title of assistant treasurer or higher.
- AFP members have an average of approximately 15 years in financial management.
- Over 1,300 hold the position of treasurer or chief financial officer.
- Approximately one in six practitioners (18%) has responsibility for
controller-related functions.
- Average annual revenues of companies employing AFP members is
between $1 - 5 billion.
Key Industries for AFP Members
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Industry
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Percent
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Banking
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26%
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Manufacturing
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13%
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Financial Services
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8%
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Insurance
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5%
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Business Services/Consulting
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4%
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Retail
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4%
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Utility
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3%
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Software
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3%
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Communications/Media
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3%
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Government
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3%
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Health Services
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2%
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Wholesale/Distribution
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2%
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Key Areas of Responsibility for
AFP Members
Corporate Practitioner Members
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Responsibility
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Percent
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Bank Relations
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70%
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Domestic Cash Management
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53%
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Corporate Finance
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48%
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Short-Term Investing
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40%
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Short-Term Borrowing
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37%
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Treasury Management
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36%
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Financial Accounting & Reporting
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34%
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Risk Management
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24%
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International Treasury
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18%
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Information Technology Management
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8%
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Pension Fund Management
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6%
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Associate Members
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Responsibility
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Percent
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Financial Product Sales & Services
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61%
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Relationship Management
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52%
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Domestic Treasury
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39%
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Treasury Product Development
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35%
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International Treasury
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26%
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Consulting
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20%
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Financial Hardware & Software-Sales & Services
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19%
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Risk Management Advisory
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16%
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Corporate Financial Advisory
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16%
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Education
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13%
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Electronic Commerce
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9%
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