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 AFP will help you dominate the landscape with advertising, case studies and thought leadership advertorials.
AFP Exchange magazine enables your organization to get your message in front of over 25,000 dedicated readers, with titles ranging from Chief Financial Officer and Vice President of Finance to Treasurer and Cash Manager. It covers all the important financial topics that matter most-from new compliance issues and expanded roles within treasury and finance departments to globalization.
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Stretch your advertising dollars and grow your brand with these added offerings:
Advertorials
Demonstrate thought leadership with an article highlighting your products and services. Time key product launches with editorial themes.
Sponsored Content
We conduct online surveys, branded with your logo. The results will appear in AFP Exchange and/or on the AFP Web site.
Recent advertisers include large banks, smaller software vendors and everything in between.
See the AFP 2008 media
kit for details, access the insertion
order form, or call 301.907.2862 to learn more about the full range
of advertising possibilities.
Based on an AFP Exchange magazine readership survey:
Readers are influenced by ads in AFP Exchange.
- 90% Are more likely to consider a product because it is advertised here
- 4% Are much more likely to consider a product advertised here
Ninety-four percent of AFP Exchange readers say they are more likely to purchase products they have seen in the magazine.
Readers take action based on ads in AFP Exchange.
- 39% Have sought more info on products advertised
- 21% Have actually purchased products advertised
- 09% Have purchased more than one product advertised
- 18% Have made buying decisions based on articles
AFP Exchange has a loyal readership.
- 70% Read at least most of the issues
- 33% Read every issue
- 80% Consider it to be good or excellent
- 42% Say it’s better than other professional magazines
- 07% Say it represents the standard for professional magazines
AFP Exchange has a long shelf life. Readers keep it for a long time.
- 46% Save AFP Exchange for six months or more.
Readers find that AFPonline.org dovetails with the magazine.
- 62% Have visited AFPonline.org after reading the magazine.
Marketing Packages Tailored to You
For more information, please contact the AFP Sales Team at 301.961.8826.
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