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Bank Relationship Management

New: 2011 AFP Retail Industry Survey

2011_retail_survey.gif  Last year, 80 percent of retailers ended an existing bank relationship, usually to trim costs, according to a new survey underwritten by Fifth Third Bank. Meanwhile, 90 percent of retailers added a new banking relationship, either to obtain better pricing (53 percent), to diversify risk (29 percent) or to secure access to credit (24 percent).  

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