16-year history the annual AFP Pinnacle Awards for excellence in treasury have
received many submissions—some good and some not-so-good. Many fall somewhere
in between, with a good story obscured by a problematic entry.
Video: Last Year's Winning Solutions
Hunt, CTP, AFP’s Director of Treasury, offers some tips to make your Pinnacle
Awards submission as strong as possible. The AFP Pinnacle Awards are sponsored
by Wells Fargo.Be clear and concise.
Pinnacle submission is all about good business writing,” said Hunt. “It needs
to state the case as plainly as possible. Describe the problem, the solution,
your goals and how you achieved them. The submissions also need to fall within
the recommended word count and character limit. The judges have told me that
submissions that are too wordy don’t impress them. The entries are being
reviewed by a panel of volunteer judges so being as clear and concise as
possible in describing your situation helps the judging process run
efficiently.”Articulate the impact on your company and
“You have to explain how your submission made a
difference and what makes it stand out from other submissions,” said Hunt.
“Sometimes we see submissions that fail to explain how it helped the
organization. Results matter.”Utilize the Official Entry
“Only use the online form found at AFP’s website—no additional
forms, PowerPoint presentations or follow-up phone calls to expand on your
entry,” said Hunt. “That’s not fair to the submissions that followed the rules
and deadlines and it makes the judging process more difficult.”No turnkey solutions, please.
“We’re looking for a solution
that is not off-the-shelf,” said Hunt. “This is probably the area we receive
the most questions about. A turnkey solution by definition is a product or
service implemented with little to no customization internally to the company
or from the provider.
What made your solution unique? Why was it right
for you? You probably had other options; why did you choose this particular
path and how did you customize it?”Highlight the
“Check to see if this solution has been done before
elsewhere,” said Hunt. “If it has, your submission needs to be different in
some way or the judges will notice. Ask yourself: ‘Does it elevate the
profession or identify your company as an innovator?’ If so, it’s probably a
strong submission.”The submission window for the Pinnacle
Awards will close June 10. Enter your submission here.