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Informa Research Services, Inc.
Methodology for Cash Management Pricing:
Informa captures pricing from banks around the United States utilizing a nationwide
network of mystery shoppers. Mystery shoppers are recruited by Informa to collect
pricing from banks for a complete set of depository and cash management services.
Many banks tend to aggressively discount cash management pricing when other
services are potentially on the table, especially loans. Other institutions
are not nearly as aggressive. Therefore, to capture the best reflection of the
price that most companies pay for cash management services, Informa instructs
all of its shoppers to get quotes from prospective banks to inform the institution
that they do not have any borrowing needs.
For most banks, pricing of cash management services is a volume business. The
higher a customer's volume, the better price they receive from their bank. However,
such volume-based discounts usually do not kick in until a company reaches $15-$20
million in annual sales. Furthermore, many interstate banks provide different
pricing depending on a company's geographic location. Some banks have different
pricing based on the state in which the master account is based, and others
even have pricing variations by metropolitan area. Other institutions even have
different pricing depending on whether the customer is based in a rural market
versus a metropolitan area. There is a minority of interstate banks that have
identical fee schedules, regardless of a business's geographic location. Such
regional variations can be drastic or only modest; it all depends on the bank.
For large corporations, most, if not all, banks have national pricing, regardless
of the company's geographic location.
Generally, when a bank does have pricing variances based upon the geographic
location of the business, these differences usually apply to monthly maintenance
fees for demand deposit accounts, monthly and per-item charges for common services
(information reporting, account reconciliation, wholesale lockbox, to name a
few), and some other commonly incurred charges such as stop payments or wires.
Informa has identified three levels of pricing available to most business customers.
These include:
- Standard pricing;
- Middle market pricing; and,
- Large corporate pricing.
A bank's standard pricing usually applies to the vast majority of a bank's
cash management customers, and Informa has applied the term "small business"
for this price point. Small businesses almost always pay the bank's printed
(standard) price for their cash management services.
Some banks (about 20% of the top-50) have a separate, middle market price list.
For other banks, their middle market customers pay the same standard price as
their small business counterparts.
For large corporations, nearly all large banks provide a discount for cash
management services.
Almost all of the top-10 banks go through a price-changing exercise once per
year. Below the top-10, this practice is not nearly as consistent. Some banks
may look at their pricing annually, but may not change any of their prices (or
only a few fees) for years. In some cases, banks may not have changed their
pricing for five years or more.
All of the pricing included in these averages represent the most current price
offered by each of the banks that Informa regularly tracks.
- Informa's small business mystery shoppers represent companies with approximately
$5-$10 million in annual revenue.
- Middle market shoppers represent companies with approximately 50-$75 million
in annual revenue.
- Large corporate shoppers represent companies with approximately $500 million
to $2 billion in annual revenue.
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