Track: Risk Management

Brand Equity Management - The Value of Reputation Risk Management

Monday, October 20, 2008
4:00 p.m. - 5:30 p.m.
Room: 404 AB

This session will address a topic that does not often get its due among treasury and finance professionals: brand equity management. A company brand is an asset of critical value, and yet there is little that seems to be done by treasury and finance professionals to actively identify and mitigate factors that erode brand equity. This session will offer insight into how to manage reputation risk which left unchecked can erode brand equity and ruin a company.

Speakers:

• Lanny J. Davis
  Partner
  Orrick, Herrington & Sutcliffe, LLP

Objectives

• TBD

Pre-Requisites

• None

Take-Aways

• TBD

CPA Field of Study: MAS