Track: Career Development

The New Definition of Executive Extinction: No Brand, No Social Network and No Visiblility

Tuesday, October 21, 2008
2:00 p.m. - 3:00 p.m.
Room: 404 AB

The average tenure of a finance executive today is three years and the "most desired candidate," the one with the greatest market value, is the one NOT looking for a job. You must have a clear and compelling brand, build visibility online and leverage the power of social networks. Learn the new rules for winning brand differentiation and how to get on the radar screen for those people who need to know about you.

Speakers:

• Cindy Kraft
  President
  CFO Coach

Objectives

• Create an understanding around the power of branding as an effective long-term career management tool
• Discuss the new age of networking and why networking is no longer about who you know, but rather who knows you
• Explore the reasons why being invisible will lead to extinction

Pre-Requisites

None

Take-Aways

• Secrets for winning market distinction and market differentiation through brand perception
• Insider tips to leverage social networking and job aggregator sites

CPA Field of Study: PD